Branding for the haunted, the enchanted, and the strange
A brand that matches the aesthetics you love while creating an experience your audience will obsess over.
A brand you’re proud to show off.
Dark. Dreamy. Unforgettable.
you want a brand that finally feels like you
...NOT something you settled for.
You've come to the right place.
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this is where boring brands come to die.
We’re done shrinking. We’re done diluting. We’re done pretending our brands need to look like everyone else’s.
Now, more than ever, it's time to build whatever the hell you want, stand out, and take up space.
If you're cleanly and contentedly rooted in mainstream society and love to blend in, don't work with me.
But, if you're a feral adventuress with enchantment on your tongue and a compulsion to carry a candelabra into the shadows of a haunted estate...I'm your girl.
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Let's build the brand you've been dreaming of
BOOKING FEB + MAR 2026 | BOOKING FEB + MAR 2026 | BOOKING FEB + MAR 2026
Every dark fairytale has a moment when the heroine steps through a door, leaving behind the world that kept her small and entering the life she was destined to live.
You’re standing at that door right now.
And when you step through it, you won’t just claim that journey for yourself, you’ll open it for your customers too.
They’ll see your brand and recognize something they’ve been searching for all along: A reflection of their truest self staring back at them.
That's powerful. That's magic.
Take a sip...and descend
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branding | merch | print | websites | and more
devotions from clients past
Lauren
(after dark)
Lune, I AM SPEECHLESS!!!! ☁️🌙✨🪽 I love it!! I really think you killed it. Everything about it feels good to me! I’m so excited about this!!
Alexia Onyx
(author)
The Muse & Misfit branding experience was everything I could have hoped for and more. Every step of the way I felt heard and seen, and was confident that I was in the best hands to craft something I would fall in love with. Lune was the perfect partner for the alternative and authentic branding that I wanted to create and I couldn’t be happier with the results.
Jes
(mythic hair)
Muse and Misfit NAILED IT. Lune was completely tuned in to what I was looking for and completely and utterly blew me away. My brand is PERFECT. I cannot wait to debut my brand for my customers. This is a total game changer!
"The longer I look at everything, the more it feels like me and how I want everything to feel."
"This right here is so me in so many ways I'm in awe."
"I love it! I really think you killed it. Everything about it feels good to me."
"I saw it and gasped because it felt like me."
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Muse and Misfit is a Gothic Brand Design Studio specializing in dark aesthetic branding for alternative women. We create brand identities and visual systems that capture gothic, fantasy, Victorian, and ethereal influences. Our services go beyond logos to include brand strategy, merchandise, print design, websites, and social media templates. By combining storytelling with design, we help alternative business owners build cohesive, unforgettable brands that feel as atmospheric as they look.