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You were never meant for ordinary

You were meant to look like a secret the night decided to keep. Equal parts moonlit ballroom, overgrown cemetery, and faerie with blood on her lips.   Let’s build a brand that lives up to that.

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Every fairytale has a moment when the heroine steps through a door, leaving behind the world that kept her small and entering the life she was destined to live.

 

You’re standing at that door now.

 

And when you step through it, you won’t just claim that journey for yourself, you’ll open it for your customers too.

 

They’ll see your brand and recognize something they’ve been searching for all along: A reflection of their truest self staring back at them. 

That's powerful. That's magic.

Take a sip...and descend

Fruit and Gothic Goblet photo for Muse and Misfit brand design studio
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Dark and dreamy brand accent in gothic style by Muse and Misfit brand design studio

A tattoo studio in Iceland threw together a logo, painted their name on the window, and opened their doors.

 

But the brand never felt like them. It was safe, obvious, and forgettable.

They loved gothic architecture, art nouveau, and the darkness of folklore and vampires instead.

They came to me and said, “Our current brand isn't us.”

So I built them a new brand that felt like walking into their world.

Something dark, eerie, and magical.

That’s what I want for you too...

Gothic, Folklore, Victorian brand identity design for Oblivion Tattoo Studio created by Muse & Misfit

a brand that finally feels like  You

brands created for past clients:

Gothic burlesque brand identity design for Bat Cave Burlesque created by Muse & Misfit
Gothic, Folklore, Victorian brand identity design for Oblivion Tattoo Studio created by Muse & Misfit
Grunge and Gothic brand identity design for Alexia Onyx Paranormal Author created by Muse & Misfit
Lune Caselle owner of Muse and Misfit Dark Aesthetic Brand Design studio
Fairy illustration for Muse and Misfit Dark Aesthetic and fantasy brand design studio

Or the time Edward Cullen gave that whole "I'm the world's most dangerous predator. Everything about me invites you in" speech...

 

I design brands where every touchpoint pulls people in.

 

You’re not just getting a logo to throw up as your profile pic. You’re getting an all-encompassing branding experience that feels like you in every dark little detail.

think of it like  Disneyland on dark mode

branding | merch | print | and more

Let's build the brand you've been dreaming of

I create brands that make people FEEL. Brands that tell a story. Brands that make them think "This is soooo me."

the next chapter awaits

Whether you want a complete rebrand or just one striking piece (merch, digital, print, and experiences are available as standalone services)...

Devotions from clients past

Lauren
(after dark)

Lune, I AM SPEECHLESS!!!! ☁️🌙✨🪽 I love it!! I really think you killed it. Everything about it feels good to me! I’m so excited about this!!

Alexia Onyx
(author)

The Muse & Misfit branding experience was everything I could have hoped for and more. Every step of the way I felt heard and seen, and was confident that I was in the best hands to craft something I would fall in love with. Lune was the perfect partner for the alternative and authentic branding that I wanted to create and I couldn’t be happier with the results.

Jes
(mythic hair)

Muse and Misfit NAILED IT. Lune was completely tuned in to what I was looking for and completely and utterly blew me away. My brand is PERFECT. I cannot wait to debut my brand for my customers. This is a total game changer!

"The longer I look at everything, the more it feels like me and how I want everything to feel."

"This right here is so me in so many ways I'm in awe."

"I love it! I really think you killed it. Everything about it feels good to me."

"I saw it and gasped because it felt like me."

Free Guide

Free E-Book For How To Combine Multiple Aesthetics To Create A Cohesive Brand
Dark and dreamy brand accent in gothic style by Muse and Misfit brand design studio

Combining multiple aesthetics to create one brand

You love multiple styles & aesthetics but it's giving your brand an identity crisis, right? This is for you!

Dark and dreamy swan brand accent in gothic style by Muse and Misfit brand design studio
Paranormal Romance Author logo design for Alexia Onyx author by Muse & Misfit, brand design studio by Lune Caselle.
Art Nouveau logo design for tattoo studio by Muse & Misfit, brand design studio by Lune Caselle.
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Gothic Victorian House logo design for fragrance and perfume shop by Muse & Misfit, brand design studio by Lune Caselle.
1920s Flapper Victorian Mourning logo design for dark aesthetic brand by Muse & Misfit, brand design studio by Lune Caselle.
Vintage gothic burlesque bat logo design for Bat Cave Burlesque by Muse & Misfit, brand design studio by Lune Caselle.
Paranormal Romance Author logo design for Alexia Onyx author by Muse & Misfit, brand design studio by Lune Caselle.
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